Portfolio
ADS MANAGEMENT
Presented by: Fikri Hardiansyah
ADS
MANAGEMENT
Portfolio
Presented By: Fikri Hardiansyah
Hello there, I'm Fikri Hardiansyah, a creative professional with over 6 years of experience running and optimizing paid advertising campaigns. In ads management, I specialize in Meta Ads and TikTok Ads, handling everything from campaign strategy and audience targeting to creative testing and performance optimization, with a focus on delivering measurable results whether the goal is leads, conversions, or audience growth.
What Can I Do For You?
1. Strategy Before Spend
Every campaign starts with a clear objective and a structured testing plan. Before scaling any budget, I identify the right products, creatives, and audiences to ensure every rupiah spent works as hard as possible.
2. Full-Funnel Campaign Management
Whether the goal is brand awareness, lead generation, or direct sales, I manage campaigns across the full funnel, from first touch to final conversion, adapting the approach based on where your audience is in their decision journey.
3. Data-Driven Optimization
Campaign performance is monitored continuously and decisions are made based on real data, not assumptions. I test, analyze, and optimize until the numbers consistently reflect your business goals.
4. Transparent Results You Can See
Every campaign I run is backed by real dashboard data. You always know exactly where your budget went, what it generated, and what the next step is to improve performance further.
Ads Portfolio: The Numbers Speak
A Track Record Built on Performance, Not Promises.
IDR 87M+
AD Spend Managed
IDR 1B+
Revenue Generated
17.32x
Average ROAS
2.400+
Total Leads Generate
Ads Portfolio: The Numbers Speak
A Track Record Built on Performance, Not Promises.
IDR 87 Million
AD Spend Managed
IDR 1 Billion
Revenue Generated
17.32x
ROAS
Average ROAS
2.400+
Leads
Total Leads Generate
Real Cases, Real Results, Real Growth
Every campaign tells a story of strategy, creativity, and measurable outcomes. Here is a closer look at how data-driven
advertising helped real businesses grow their reach, generate quality leads, and turn ad spend into consistent revenue.
Cashcow B2B Leads Generation
*Real Campaign Dashboard Captured
Meta ADS - Leads Generation
Challenge
Cashcow's B2B division relied heavily on strong sales data, yet their social media potential remained largely untapped. Without a structured digital acquisition strategy, the team was leaving a significant source of qualified leads on the table.
Strategy
To build a reliable lead generation engine for the sales team, I ran simultaneous testing across Cashcow's product lineup, content formats, and targeting strategies to find the most effective formula for capturing high-intent prospects at the lowest possible cost.
Overall Resullts
26M+
IDR
Total Budget Spend
2.429
Leads
Total Leads Generated
10.939
IDR
Cost per Results
2.81%
CTR
Avg. Click Through Rate
*Over a year campaign
Meta ADS - CPAS - Conversion
Challenge
Cashcow was driving significant traffic through e-commerce ads, but a large portion of that traffic disappeared without converting. Low brand awareness meant potential buyers were leaving without a reason to come back.
Strategy
The focus was on turning existing traffic into actual sales by running product and content testing to identify the highest-performing combinations, while optimizing retargeting campaigns to re-engage warm audiences at the lowest possible cost per result.
Overall Resullts
86M+
IDR
Total Budget Spend
140M+
IDR
Total Conversion Value
44.407
IDR
Cost per Results
16.3x
ROAS
Return on AD Spend
*Over a year campaign
Cashcow CPAS Conversion
*Real Campaign Dashboard Captured
Cashcow Instagram Growth
*Real Campaign Dashboard Captured
Meta ADS - Instagram Growth - Traffic
Challenge
Cashcow was expanding into digital media from scratch, starting with a brand new Instagram account at zero. Without an established presence, building the trust and engagement needed to attract potential B2B clients required a deliberate and well-tested content strategy.
Strategy
The goal was to maximize account growth by driving high engagement from a relevant audience. This was achieved by systematically testing content formats to identify which types resonated most and consistently delivered the strongest engagement metrics.
Overall Resullts
3M+
IDR
Total Budget Spend
10K+
Traffic
Total Profile Visits
316
IDR
Cost per Results
1.07%
CTR
Avg. Click Through Rate
*5 month+ campaign
Tiktok ADS - GMV
Challenge
Cashcow had already built strong sales performance on Shopee and was ready to expand into TikTok Shop as a new revenue channel. The challenge was entering a new platform efficiently without starting from zero.
Strategy
Rather than running lengthy testing cycles from scratch, I leveraged Cashcow's proven winning products from Shopee and adapted them for TikTok Ads, allowing the campaigns to hit the ground running with a validated product-market fit from day one.
Overall Resullts
59M+
IDR
Total Budget Spend
1B+
IDR
Total Conversion Value
43.775
IDR
Cost per Results
17.6x
ROAS
Return on AD Spend
*Over a year campaign
Cashcow Tiktok GMV ADS
*Real Campaign Dashboard Captured
88 Meatshop Traffic
*Real Campaign Dashboard Captured
Meta ADS - Traffic
Challenge
88 Meatshop had an active social media presence but hadn't fully monetized the audience they had already built. The existing following was a valuable asset sitting underutilized without a clear conversion path.
Strategy
The approach was to redirect that warm audience toward a dedicated landing page featuring the latest promotions, driving them toward a final conversion on their e-commerce platform. Content formats and targeting strategies were tested simultaneously to find the most cost-effective formula for turning followers into buyers.
Overall Resullts
4.8M+
IDR
Total Budget Spend
11K+
Traffic
Total Page Visits
444
IDR
Cost per Results
5.17%
CTR
Avg. Click Through Rate
*3 month+ campaign
Real Cases, Real Results, Real Growth
Every campaign tells a story of strategy, creativity, and measurable outcomes. Here is a closer look at how data-driven
advertising helped real businesses grow their reach, generate quality leads, and turn ad spend into consistent revenue.
Meta ADS - Leads Generation
Cashcow B2B Leads Generation
Challenge
Cashcow's B2B division relied heavily on strong sales data, yet their social media potential remained largely untapped. Without a structured digital acquisition strategy, the team was leaving a significant source of qualified leads on the table.
Strategy
To build a reliable lead generation engine for the sales team, I ran simultaneous testing across Cashcow's product lineup, content formats, and targeting strategies to find the most effective formula for capturing high-intent prospects at the lowest possible cost.
Overall Resullts
26M+
IDR
Total Budget Spend
2.429
Leads
Total Leads Generated
10.939
IDR
Cost per Results
2.81%
CTR
Avg. Click Through Rate
*Over a year campaign
*Real Campaign Dashboard Captured
Meta ADS - CPAS - Conversion
Cashcow CPAS Conversion
Challenge
Cashcow was driving significant traffic through e-commerce ads, but a large portion of that traffic disappeared without converting. Low brand awareness meant potential buyers were leaving without a reason to come back.
Strategy
The focus was on turning existing traffic into actual sales by running product and content testing to identify the highest-performing combinations, while optimizing retargeting campaigns to re-engage warm audiences at the lowest possible cost per result.
Overall Resullts
86M+
IDR
Total Budget Spend
140M+
IDR
Total Conversion Value
44.407
IDR
Cost per Results
16.3x
ROAS
Return on AD Spend
*Over a year campaign
*Real Campaign Dashboard Captured
Meta ADS - Instagram Growth - Traffic
Cashcow
Instagram Growth
Challenge
Cashcow was expanding into digital media from scratch, starting with a brand new Instagram account at zero. Without an established presence, building the trust and engagement needed to attract potential B2B clients required a deliberate and well-tested content strategy.
Strategy
The goal was to maximize account growth by driving high engagement from a relevant audience. This was achieved by systematically testing content formats to identify which types resonated most and consistently delivered the strongest engagement metrics.
Overall Resullts
3M+
IDR
Total Budget Spend
10K+
TRAFFIC
Total Profile Visits
316
IDR
Cost per Results
1.07%
CTR
Avg. Click Through Rate
*5 month+ campaign
*Real Campaign Dashboard Captured
Tiktok ADS - GMV
Cashcow
Tiktok GMV ADS
Challenge
Cashcow had already built strong sales performance on Shopee and was ready to expand into TikTok Shop as a new revenue channel. The challenge was entering a new platform efficiently without starting from zero.
Strategy
Rather than running lengthy testing cycles from scratch, I leveraged Cashcow's proven winning products from Shopee and adapted them for TikTok Ads, allowing the campaigns to hit the ground running with a validated product-market fit from day one.
Overall Resullts
59M+
IDR
Total Budget Spend
1B+
IDR
Total Conversion Value
43.775
IDR
Cost per Results
17.6x
ROAS
Return on AD Spend
*Over a year campaign
*Real Campaign Dashboard Captured
Meta ADS - Traffic
88 Meatshop Traffic
Challenge
88 Meatshop had an active social media presence but hadn't fully monetized the audience they had already built. The existing following was a valuable asset sitting underutilized without a clear conversion path.
Strategy
The approach was to redirect that warm audience toward a dedicated landing page featuring the latest promotions, driving them toward a final conversion on their e-commerce platform. Content formats and targeting strategies were tested simultaneously to find the most cost-effective formula for turning followers into buyers.
Overall Resullts
4.8M+
IDR
Total Budget Spend
11K+
TRAFFIC
Total Page Visits
444
IDR
Cost per Results
5.17%
CTR
Avg. Click Through Rate
*3 month+ campaign
*Real Campaign Dashboard Captured
Explore More of My Work.
Every project tells a different story. Browse through my other portfolio categories and see how I approach each challenge
across design, web, ads, and beyond.